CALL ME: 03 669 0326

About Me

Sara Leadbetter

Sara Leadbetter Vision and Values
Sara has over 25 years experience managing small and medium sized businesses across a broad range of industries on both sides of the world. From England, she moved to New Zealand 12 years ago to have the work and lifestyle balance she’d always dreamed of.

Originally a Chemical Engineer with British Steel, she quickly moved into Sales and Marketing and worked her way up through the sales ranks to Sales Manager. After completing all the sales courses available at the time, she became involved in running the British Steel Sales Training Courses for both internal sales people and external sale reps across the UK.

She successfully ran a district of 7 ALDI Supermarkets, in the NW of England, where she dramatically increased their profit by reducing costs and ensuring good service and presentation standards.

She was so successful at ALDI that she was headhunted by Boots the Chemist to become their first non-pharmacist Store Manager. At Boots, she was able to improve the profitability of under-performing stores primarily by motivating and developing the staff and setting up simple systems.

Sara has a broad knowledge base giving her a unique perspective on how to look for efficiencies in business, reduce costs, drive turnover and allow managers to manage by introducing effective systems that free up their time. After giving general business advice for several years, Sara stuck to her strengths and passions and focused on specializing in Sales and Marketing. She’s now considered an expert in helping businesses to use technology to sell more products and services.

10 Things you may not know about me…


      1. In 1991 I lead a team that developed a world patent for refining steel purity in the stainless steel making process, saving British Steel millions of pounds.

        “Her enthusiasm and excellent problem solving ability made a refreshing change.” – Reg Lawson, General Manager, Steelstock Plate & Profiles.

      2. I successfully ran a district of 7 ALDI Supermarkets, in the NW of England, with a combined annual turnover of 25 millions pounds.
      3. I was the first non-pharmacist Store Manager for Boots the Chemist in the UK.

        “Sara has clear business focus and focus on delivery. Her customer service orientation and developing others are clear strengths.” – Chris Lowes, Regional Manager, Boots The Chemist.

      4. At 24, I had a serious road accident, shattered both legs, spent over 6 months in hospital and was told I’d never walk properly again. Determined to prove everyone wrong, I took up several new sports, including ice hockey, to strengthen my legs.
      5. At 41, I was selected to play Ice Hockey for New Zealand!
      6. I’ve been the Assistant Manager for the New Zealand Ice Fernz (Women’s Ice Hockey Team)
      7. My first job in New Zealand included assessing the customer service standards of every TAB in the country. This included buying a drink and placing a bet in each venue. Yes, I got paid to drink and gamble…

        “Thanks for your great work and understanding.” – Wendy Lelliott, Manager, New Brighton TAB.

      8. I’ve run workshops in every state of Australia and both the North and South Islands of New Zealand.
      9. A keen mountain biker, I also own a successful mountain bike company, with 2 different products,, who run guided Helibike trips along the new Alps 2 Ocean Cycle Trail from Mt Cook to Oamaru and Not a Rail Trail, who run Cycle Trail Tours from Queenstown.

        “You sure did surprise us and spoil us throughout the week. It really was an excellent week on all accounts and your input and thoughtfulness definitely played a huge part.” – Liz P

      10. My favourite mountain bike discipline is Downhill, I bought the helibike business so I don’t have to cycle uphill…


                                …In everything you do, work smarter, not harder!

Marketing Resources

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Marketing Implementation

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Contact Me…

Sara Leadbetter
PO Box 2716,
Queenstown. 9349

Office: +64 (0) 3 669 0326
Mobile: +64 (0) 21 326 736
Skype: FindMyBusiness