Being a business owner can be a lonely job, and employing a full time Marketing, Sales or Training Manager is often expensive. But, there is another way.

My role is to help you bring out the best in yourself, your team and your business with targeted Sales and Marketing Advice, Business Planning, Meeting Facilitation and Training. Pay only for what you need and nothing more. Let me  bring knowledge, expertise and impartiality to your business and be your sounding board for improved decision making.

Sales and Marketing Advice

So, what does a Sales & Marketing Advisor do?

Think of me as your business Marketing Manager, available to complete as much, or as little, of your sales and marketing strategy, planning or implementation as your business requires.

Treat me as your business Sales Manager, able to develop sales systems and train your team to use them effectively.

Use me as your sounding board. My experience and impartiality mean I’m a good person to bounce ideas off and I’m not backwards in coming forward to question your decisions and challenge your viewpoint. My job is to help you look at all options and ensure you’re making the best decisions possible.

I’m also the ideal person to help facilitate meetings with your team when you need an impartial person to ask the hard questions and demand honest answers.

To see how I’m able to assist your business, please Contact Me…

Sales and Marketing Training

“What happens if I train staff and they leave?”
“What happens if you don’t train them and they stay…”

Your Sales and Marketing training needs are often completely individual to your organisation and I reflect this in the training I provide you and your team. My interactive training  is based around the 3 learning styles, auditory, visual and kinesthetic. This ensures I help every member of your team, regardless of his or her learning styles or abilities.

To cover all levels of knowledge and experience, we also use a variety of training methods including working one on one, in small groups, analyzing case studies, role-playing and skill based games, discussions and presentations. These are either industry specific or context specific to your organisational situation, depending on your needs.

This allows me to tailor your training to be suitable for groups as small as 5 people through to groups of over 100.

Although a Sales and Marketing Specialist, as an experienced trainer and facilitator, I’ve run workshops and courses that include the following:

  • Basic Sales techniques (General and industry Specific)
  • Advanced Sales Training
  • How to write a marketing plan
  • How to get found Online
  • Customer Service (General and industry Specific)
  • Business Efficiency
  • Time Management

Depending on your budget and location, these trainings can be run as live workshops, recorded workshops with accompanying notes, or online webinars and courses.

So, what do you need? What skills do you or your teams need to improve? How much time do you have available, where are you all based and what’s your budget?

Contact me to brainstorm some ideas and let me put a proposal together for you.



Sara has 30 years experience managing small and medium sized businesses across a broad range of industries on both sides of the world. From England, she moved to New Zealand almost 20 years ago to have the work and lifestyle balance she’d always dreamed of.

Originally a Chemical Engineer with British Steel, she quickly moved into Sales and Marketing and worked her way up through the sales ranks to Sales Manager. After completing all the sales courses available at the time, she became involved in running the British Steel Sales Training Courses for both internal sales people and external sale reps across the UK.

After leaving British Steel, she successfully ran a district of 7 ALDI Supermarkets, in the NW of England, where she dramatically increased their profit by reducing costs and ensuring good service and presentation standards. ALDI was also her introduction to learning how to systemise and simplify a business.

Her success at ALDI lead to being headhunted by Boots the Chemist to become their first non-pharmacist Store Manager. At Boots, she was able to improve the profitability of under-performing stores primarily by motivating and developing the staff and setting up the simple systems she’d learned at ALDI.

Sara has a broad knowledge base giving her a unique perspective on how to look for efficiencies in business, reduce costs, drive turnover and allow managers to manage by introducing effective systems that free up their time. After giving general business advice for several years, Sara stuck to her strengths and passions and focused on specializing in Sales and Marketing. She’s now considered an expert in helping businesses to use technology to sell more products and services.

10 Things you may not know about Me…

1.     In 1991 I lead a team that developed a world patent for refining steel purity in the stainless steel making process, saving British Steel millions of pounds.

2.     At the age of 26 I successfully ran a district of 7 ALDI Supermarkets, in the NW of England, with a combined annual turnover of 25 millions pounds! Sara Leadbetter Juggling

3.     I was the first non-pharmacist Store Manager for Boots the Chemist in the UK.

4.     At 24, I had a serious road accident, shattered both legs, spent over 6 months in hospital and was told I’d never walk properly again.

5.     Sara Leadbetter Ice Hockey GoalieDetermined to prove everyone wrong, I took up several new sports, including ice hockey, to strengthen my legs. At 41, I was selected to play Ice Hockey for New Zealand!


6.     I’ve been the goalie for the Southern Storm Ice Hockey Team playing in the New Zealand Women’s National League

7.     My first job in New Zealand included assessing the customer service standards of every TAB in the country. This included buying a drink and placing a bet in each venue. Yes, I got paid to drink and gamble…

8.     I’ve run workshops in every state of Australia and both the North and South Islands of New Zealand. Sara Leadbetter Success

9.     A keen mountain biker, I also own a successful cycle tour company, Not a Rail Trail (also trading as A2O Cycle Tours) who run fully supported Cycle Trail Tours along the South Island Great Rides.

10. Sara Leadbetter DH MTBerMy favourite mountain bike discipline is Downhill, so I once bought a heli-bike business so I didn’t have to cycle uphill!

“In everything you do, work smarter, not harder…”

To see how I’m able to assist your business, please Contact Me…


Sara Leadbetter

Physical Address:
The Kingston Homestead, 64 Hampshire Street, Kingston. Otago
Postal Address:
PO Box 80, Kingston. Otago. 9748

Tel: 021 326 736 or 0800 4 CYCLE